Love it or Hate it, Earth Day has Changed

Love it or Hate it, Earth Day has Changed

How a day that was once a beacon of powerful, meaningful action morphed into a day of rampant greenwashing and free tote bags
The Cotton Wars: Why We Choose Organic

The Cotton Wars: Why We Choose Organic

On the surface, organic cotton seems like a no-brainer. No chemical pesticides, better for people & our planet - what's not to love?  While proponents tout the numerous benefits of organic cot...
Photo of Philip Cote holding lunch bag with eagle bright orange background art mural

Love + Humility

If you aren't familiar with his work, we're honoured to introduce you to Philip Cote, MFA: Artist, Activist, Ancestral Knowledge Keeper, Historian & Cultural Mediator ... and most recently, Flu...
Our commitment to Becoming Climate Neutral

Our commitment to Becoming Climate Neutral

Fluf is committed to understanding, addressing, and remediating any environmental harm caused by the manufacturing of our bags.
WINNER Clean + Conscious awards 2021

WINNER Clean + Conscious awards 2021

We are thrilled to announce that we have been awarded both Gold and Silver (and the Editor’s Choice Award) for our Lunch Bags and Snack Bags in Australia’s 2021Clean + Conscious awards, in the ...